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Creality celebrated their tenth anniversary this week, something few desktop 3D printer manufacturers have been able to achieve.
The desktop 3D printer market has been incredibly competitive since it began way back in 2009. Only a few years later in 2014, Creality launched in Shenzhen, where they manufactured their first desktop 3D printers.
Creality is ten years old! [Source: Creality]
During a certain period in the progression of 3D printing, the available printers were quite basic in comparison to contemporary machines. Creality found great success with their CR-10 model, which was among the initial desktop 3D printers produced in Asia that gained popularity in western regions. The CR-10 offered reasonable quality prints for its time, demonstrated greater reliability over rival devices, and was priced economically. This winning combination ensured that Creality learned valuable lessons and implemented this successful strategy in their future creations.
The company thereafter launched the Ender-3 3D printer, which quickly became one of the best-selling 3D printers ever, and versions of it are still being created and sold to this day.
Currently, having been in operation for ten years, Creality is regarded as a leading force in the 3D printing industry, not only in the arena of desktop machines. The manufacturing of a large percentage of each year’s devices is attributed to them, and they consistently introduce upgraded and enhanced versions of their tools.
In celebration of their anniversary, Creality organized a major event at their company headquarters, with a turnout of 300 attendees.
The company renewed their branding strategy earlier this year, with a new logo. But that wasn’t all: this chart shows their new brand messaging strategy.
As you can see, their strategy is based on the maker concept, and provides for the key values that we typically see in Creality products:
- Usable
- Smart
- Affordable
- Versatile
- Enjoyable
The event also concluded several engagement events with their community, such as the “Museum Invasion”. This initiative involved showcased over 200 3D models in museums worldwide. The Museum Invasion was billed as “Season 1”, suggesting Creality will run the program again next year.
Unsurprisingly, Creality took the anniversary opportunity to launch several new products. They announce new products every few months, so an anniversary product announcement is perfectly natural.
The new products covered quite a range of functionality. Let’s take a look at what was announced.
The new K2 Plus 3D printer [Source: Creality]
The big announcement was the new K2 Plus 3D printer, which not only significantly improves performance and quality, but now includes an optional four-spool filament switching attachment, the “Creality Filament System”. We wrote about the K2 Plus earlier this week.
Creality surprisingly improved their just-released Ender-3 V3 with unique CoreXZ technology with the Ender-3 V3 Plus. The Plus version inherits all of the original Ender-3 V3’s features, such as the quick-swap hardened nozzle, 4.3” touch screen, high speed printing, advanced cooling design, etc., but combines them with a much larger build volume: 300 x 300 x 350 mm.
A new resin 3D printer was included in the announcement: the HALOT-Mage S 14K provides for high quality prints with its massive 14K mono LCD light engine. This machine can print objects at the rapid rate of 150mm per hour, and includes onboard air filtration.
Interestingly, Creality also manufactures products other than 3D printers. For a couple of years now, they’ve provided a range of laser cutters. Notably, they just announced a new model, the Creality Falcon2 Pro 60W. This top-notch, fully enclosed laser cutter is quite robust. For those unfamiliar, a 60W power laser can cut through thick wood easily, highlighting its high capability.
In addition to these, two innovative 3D scanners were unveiled, named the CR-Scan Otter and the CR-Scan Raptor. With industrial application in metrology, the Raptor is indeed built for professional use. On the other hand, the Otter is well-suited for more general usage. Both of these devices boast avante-garde features not found in low-cost 3D scanners a few years back.
Creality has also broadened their 3D print materials range, now offering as many as 50 diverse color options in their filament lines. They’ve also implemented an innovative technique this year, introducing an RFID identification for spools which should pair perfectly with the new Creality Filament System.
As always, Creality offers these products along with their existing product lines at both their online store and at Amazon.
Creality on Amazon
Read More: Celebrating a Decade of Innovation: Creality Launches New Products in 3D Printing - 3D Printing News