To be clear, it wasn’t that I ever expected it to be a store, but I certainly did expect some level of vetting and accountability. While I understand that they can’t guarantee that any given project will come to fruition, they must, at the same time, be fully aware that their platforms can facilitate outright fraud.
I backed a project on Indiegogo that I had hoped to give my daughter as a gift. It never materialised. One of the other backers eventually found a photo of the product, made by another company, where only the name badge had changed. So either they slapped a label on someone else’s product and claimed it was a prototype, or they actually did create the product and, after it was completed, changed the company name to avoid their commitments to their backers. Either way, that constitutes fraud.
So what’s Indiegogo’s response? Contact the project owner. Who is the project owner, how do we contact them? Indiegogo are the only source of that information but they don’t appear to make any effort to verify the identities or contact information for the people they are collecting money for.
The point is that the backers have no direct contact with project owners. Everything has to take place through Indiegogo. Backers have no control over that information and are entirely dependent on Indiegogo to do the vetting for them. “Buyer beware” implies the buyer (backer) is responsible for doing their own research - fair enough - but Indiegogo shields the project owners’ identity, forcing all communication to go through the Indiegogo platform.
I would argue that, since Indiegogo actively puts themselves between the backer and the project owner, controls and limits all communications and thereby prevents the backer from properly vetting the owner, that Indiegogo should be expected to at least verifty that the contact information they are providing is accurate.
Then there’s the whole issue of Indiegogo taking a percentage. If a project can be proven to have been fraudulent (as opposed to just unsuccessful), and given that fraud is a crime; it would mean that Indiegogo is in fact profiting from criminal activity. You would think they would at least, in good faith, refund their portion, but of course, they don’t.
End of rant.